Creative Suite 5 Launch

To promote the launch of Adobe’s Creative Suite 5, Wrecking Ball built a dynamic product launch website to help build excitement and anticipation regarding new CS5 features and increase awareness to improve early adoption and sales. This was the first product launch in Adobe's history to be held entirely online, with no physical launch event. We were trusted with the mission-critical task of creating a comprehensive platform to bring customers through the journey of discovery, registration, event delivery, and follow-up. The launch was the most successful in Adobe's history, resulting in the highest-ever amount of revenue booked in a single day.

— DETAILS

Client
Adobe

Solution
Web and Mobile

Services
Strategy and Analytics
Design and Creative
User Experience
Software Engineering