What Not To Do – Lexus Targeted Facebook Ad FAIL
What happens when you win with a targeted Facebook ad, but fail with the wrong landing page? Find out what Lexus did on this episode of Wrecking Ball’s “What Not To Do”!
Creating a Successful eLearning Platform
The global eLearning market has an estimated compound annual growth rate of approximately 25.2%. Back in 2012, the worldwide market for mobile learning products and services reached a total of $5.3 billion. The global eLearning market expects to reach $107 billion by 2016. With numbers like these, it’s easy to see how profitable the eLearning […]
Conferences Meet Instant Gratification
HOW DO WE ADAPT TO A MEDIUM WHERE SOMETHING “BETTER” IS JUST A CLICK OR SWIPE AWAY? This is the fourth in a series of articles, written by Wrecking Ball SVP & General Manager Bob Donlon, on the subject of shaping the future of virtual events and conferences. I talk to strangers. Maybe […]
Convention Exhibits: The Bizarre Bazaar
A LIFEBLOOD OF THE INDUSTRY TURNS RIPE FOR TRANSFUSION INTO A NEW VIRTUAL BODY. This is the third in a series of articles, written by Wrecking Ball SVP & General Manager Bob Donlon, on the subject of shaping the future of virtual events and conferences. If I blindfolded and kicked you into the […]
The Conference is Dead! Long Live the Conference!
A THOROUGH EXAMINATION OF THE USER JOURNEY OF THE LIVE CONFERENCE ATTENDEE. This is the second in a series of articles, written by Wrecking Ball SVP & General Manager Bob Donlon, on the subject of shaping the future of virtual events and conferences. In olden times (4 months ago, was it?) live conferences […]
Live Event Transformers
HOW WE GOT CHUCKED INTO THE DEEP END WITH ONLY 3 WEEKS TO VIRTUALIZE A 23,000 PERSON DIGITAL MARKETING EVENT. This is the first in a series of articles, written by Wrecking Ball SVP & General Manager Bob Donlon, on the subject of shaping the future of virtual events and conferences. In March 2020 […]
The Red Flags of Viral Publishing
How many times have you heard someone say “We want to do something Viral” or “We want this to go Viral”? Clients see inflated views related to a particular viral campaign and they want the same success. The pressure mounts in all directions to make the content “go viral” and often times quality and authenticity […]
Self Compiling Go Docker Container
This blog post was written by Todd Rafferty, Senior Software Architect at Wrecking Ball Studio + Labs. Todd has over 15 years experience in Software Engineering and has been working on bringing Docker and Go to our standard Wrecker toolbox. Imagine a self contained development environment that could detect that there’s a file change on […]
The Hard Truth About Website Speed
The time it takes for a page to load is an important part of any user experience. However there are times when you might choose to sacrifice load times in order to accommodate a better aesthetic design, new functionality or add more content to web pages. Unfortunately, website visitors care more about page loading times […]
Is Your Website Vulnerable to Attack?
You might have heard about the major LinkedIn and Yahoo password leaks. That’s why security is a high priority at Wrecking Ball. We use a variety of high-end solutions to encrypt our platforms and applications. Primarily, we use the password encryption provided by the Go Programming Language (Go or Golang for short). We take precautions […]