Unlocking Your Creative Identity in a Changing World
OVERVIEW
We All Have a Role to Play in Shaping the Future. What’s Yours?
Services
Experience Engineering
Information Architecture
Personality Assessment Development
Strategy
Workshop Facilitation
My Creative Types is an interactive personality test that helps users discover their creative identity through 15 immersive questions grounded in psychological research.
Built in collaboration with the Adobe Studio, the experience blends expressive 3D characters, thoughtful storytelling, and generative AI integration to inspire reflection and empower creative potential.
THE CHALLENGE
Evolving a Beloved Experience for the Future of Creativity
Adobe set out to reinvent their widely recognized Creative Types quiz, expanding it beyond a personality test into a richer, more inspiring journey. Their goal was to deepen its emotional impact and visual storytelling while aligning the experience with Adobe’s broader narrative around creativity and innovation. They needed a partner who could help bring this vision to life creatively, technically, and collaboratively.
THE SOLUTION
Building a Personality Driven Digital Journey
Wrecking Ball partnered closely with Adobe to design and develop an experience that feels both playful and profound. From early UX strategy through final engineering, we helped transform Creative Types into a high-performance, web-based destination where science, storytelling, and technology converge.
We integrated expressive 3D characters designed by Anton Hjertstedt, emotionally resonant animated transitions by Tania Kalina, and the voice of Carolyn Gregoire’s creative psychology. Our development team architected a fast, scalable platform built for global reach, including integration with Adobe Firefly for generating custom creative content based on quiz results.
THE RESULT
Inspiring Creativity and Engagement at Scale
The Creative Types experience launched alongside Adobe’s brand presence at TED2025, where it became a key interactive moment within the Reimagination Lounge. Thousands of attendees took the test onsite and online, reflecting on their creative roles, sharing results across social media, and engaging in the larger conversation about human potential in the age of AI.
The experience helped position Adobe not just as a provider of tools, but as a catalyst for self-discovery and creative empowerment.
What's Your Creative Type?
Take the quiz, discover the power of your creative strengths, and let's create a positive future together.
Personalized Creativity with Adobe Firefly
Adobe Firefly allows users to bring their Creative Type to life by remixing it into personalized, AI-generated artwork. With just a one action, participants can explore new visual interpretations of their creative identity, blending personalization and generative design in real time.
Adobe at the TED Conference
The Adobe booth at TED2025 served as an interactive playground, demonstrating how the latest advancements in AI and design can unlock new creative possibilities.
Highlights
What Made It Work in Creative, Technical, and Strategic Wins
A closer look at the key highlights that made the Creative Types interactive experience, from creative collaboration to technical execution.
- Deep collaboration with Adobe across strategy, design, and development
- Custom-built front-end experience optimized for performance, accessibility, and animation
- Seamless integration of 3D characters and interstitials to elevate user engagement
- Adobe Firefly integration allowing personalized, generative creative outputs
- A scalable platform suitable for global campaigns and high-traffic events
- Featured at TED2025 as part of Adobe’s immersive creative showcase
