James is a creative visionary with 25+ years of experience transforming how brands connect with audiences through the strategic integration of emerging technology and human-centered design. As Executive Creative Director and Partner at Wrecking Ball, he specializes in AI-powered creative production, developing systematic methodologies that enable enterprise teams to engineer commercial content with precision and consistency. His approach combines architectural thinking, behavioral insight, and technical mastery to craft brand experiences that resonate at scale.

James’s foundation in architecture, graphic design, and visual arts through his late-90s schooling in Miami provided early exposure to digital design during the dawn of the digital revolution. This architectural training in systematic problem-solving became the cornerstone of his approach to creative production: treating each challenge as an engineering problem requiring repeatable, documented solutions. As a self-taught technology pioneer, James has consistently stayed ahead of digital curves, from early interactive web design to today’s AI-driven creative workflows.

His expansive client portfolio includes Adobe, Citi, Major League Baseball, Ford, Sony Music, and Bacardi, spanning consumer packaged goods, automotive, sports, beverages, spirits, and technology sectors. James’s work has garnered recognition from the Art Directors Club, The Webbies, The FWA, The Addys, and Communication Arts. His collaborative approach and relentless pursuit of excellence have made him a trusted partner for brands seeking to leverage emerging technology for measurable business impact.

At the forefront of AI integration in creative processes, James designs and builds end-to-end digital experiences while also developing workshops that help people and teams learn how to use the latest AI tools effectively through structured frameworks like his 4S Method (Scene, Subject, Setting, Style). He produces AI-generated commercial content using integrated workflows across a variety of AI tools and traditional post-production tools. James views AI as a creative amplifier that, when properly engineered, extends human creativity rather than replacing it, enabling brands to connect with audiences in ways never before possible.