Getting More Out of Your Day with Proven Superior Accuracy

Wrecking Ball transformed AccuWeather’s TV broadcast, uniting the brand and the most accurate data for weather forecasts and warnings to millions.

OVERVIEW

The Most Trusted and Recognized Name in Weather

Services

Cross-Platform Application Development
Data Analysis
Experience Design
Information Architecture
Market Research
Motion Graphics
Workshop Facilitation

Over 1 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. With a global presence, AccuWeather delivers forecasts with astonishing accuracy, severe weather alerts, and localized conditions through its various platforms, including websites, mobile apps, television broadcasts, and more.

Wrecking Ball partnered with AccuWeather to revolutionize their television properties, reinforcing the brand’s commitment to “Superior Accuracy.” By redesigning their broadcast interface, we enhanced the visualization of forecast data and introduced many of their product offerings, delivering an innovative viewing experience for millions of viewers nationwide.

THE CHALLENGE

Weather Needs an Immersive Television Experience

AccuWeather’s objective was to extend their brand essence of “Superior Accuracy” to their broadcast, providing viewers with a more immersive and informative weather experience. The challenge was to completely overhaul the broadcast experience, ensuring that forecast data was presented with clarity while integrating robust features relevant to individual viewers’ locations.

THE SOLUTION

Rethinking how Weather Accuracy is Important

Wrecking Ball tackled the challenge by collaborating closely with AccuWeather stakeholders to understand datasets to express weather visualization. We designed and built a new experience that allowed viewers to effortlessly comprehend weather data. Moreover, we introduced an innovative design solution that dynamically displayed conditions, connecting viewers to real-time weather updates visually.

In order to represent weather in a consistent manner across AccuWeather, we used their icon system for use whenever the weather needs to be expressed through an image.

Core colors are grouped into families that not only inform weather-specific palettes but allow for clear color themes to be used in brand applications.

THE RESULT

Nationwide Impact and Future Expansion

Through our collaborative efforts, AccuWeather successfully extended their brand positioning to their television and digital properties. The overhauled broadcast interface now delivers a seamless and informative weather experience to millions of viewers across the nation. Currently available on DIRECTV, Verizon FIOS, and Frontier, the interface’s success has paved the way for expansion onto Xfinity and Spectrum networks, solidifying AccuWeather’s commitment to “Superior Accuracy” across platforms.

AccuWeather is a global leader in weather forecasting and digital media, providing superior accuracy and advanced weather data to over 1.5 billion people daily. Founded in 1962, AccuWeather delivers minute-by-minute updates, severe weather alerts, and long-term forecasts through its digital properties, including the AccuWeather app and website. Serving both consumers and businesses, AccuWeather offers tailored solutions for various industries, including media, healthcare, and transportation. With a commitment to innovation and scientific excellence, AccuWeather helps people make informed decisions and stay safe, no matter the weather. For more information, visit www.accuweather.com.

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