You’d think that after twenty-five years creating advertising, marketing and digital work for global brands, Joey would be ready to flip it into cruise control and you’d be wrong.
Joey is the fuel, the fire and the founder of Wrecking Ball. And since opening the doors here in 2007, he’s grown his original vision to what we are today. With deep category experience in entertainment, spirits, automotive, travel and technology, he’s led the agency to numerous Digital "Agency of Record" client wins.
A true “Son of Madison Ave.”, Joey has produced award-winning creative in both traditional advertising and foot-forward digital campaigns for clients like Adobe, Bacardi, BBC America, Claritin, Dewar’s, Diet Coke, Ford, HBO, Jaguar, MTV, NASCAR, NFL, TimeWarner Cable and Wendy’s.
With awards and accolades to match his years of experience, Joey’s lighting the path for both the Wrecking Ball team and our client partners.
Executive Creative Director, Partner
People are always talking about “the next level”. Wrecking Ball’s Executive Creative Director is a permanent resident of that next level. Seriously, check his license, we’ll wait.
A man obsessed with all things design, digital and digital design, James’ enthusiasm and two decades of experience pumps through the creative heart of Wrecking Ball. A self-taught creative problem solver, James’ experience traverses from CPG to automotive to sports, beverages, spirits, technology and back again.
Leading the charge on digital projects for clients like Citi, Major League Baseball, Amp’d, Hot Wheels, Sony Music and Bacardi, his work has been celebrated by the Art Directors Club, The Webbies, The FWA, The Addys and Communication Arts.
James doesn’t hide in some plush corner office either. He can be found constantly guiding and refining Wrecking Ball’s growing legacy of killer digital work.